Annual Giving Wins Addy Award for Thank You Email
Inspired by the alumni who give back to Texas Tech, the Office of Annual Giving assembled an electronic thank you card that is being sent by email to our loyal donors.
Gary Vaughn/Texas Tech University System
Institutional Advancement's Office of Annual Giving Programs won a regional gold Addy Award for its thank you e-mail and will advance to the state level.
The email, created by marketing agency Zachry Associates Inc. of Abilene, won a Gold Addy in the online banner category in February 2008.
“Not only are these fun to win, but it puts the name of Texas Tech in the spotlight,” said Senior Director of Annual Giving Deborah Finlayson.
Zachry Associates is fundamental in assisting Texas Tech with their annual giving program solicitations throughout the year.
“We’re proud to have a Texas Tech alumni as owner of that agency, too,” said Finlayson.
H.C. Zachry, owner, is a 1963 Texas Tech graduate.
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